"Daily Rate" comparisons don't work.
If everyone: Counted the number of days the same way
Included GST and Stamp Duty
  Provided Free Baby seats
  Didn't add on "Registration Contributions"
  Had the same excess reduction options

Maybe the "Daily Rates" would mean something.

Take a look at the following quotes:
Vehicle: Late model, 4 door, 5seat Automatic with Air-conditioning
Requirements: Baby Seat (10 months), Booster Seat (4yrs), Minimal Insurance Excess
Travel: Arrive Gold Coast Airport 8:30am; Depart 4:00pm one week later.
The following results were obtained from surveying other car rental companies.

Quoted "Daily" Rate
Actual Prices
$34.00
$454.26
.
.
$37.00
$442.00
$668.16
.
$39.00
$458.00
$494.00
$579.78
$42.00
$416.00
$608.91
.
$42.90
$495.20
.
.
$43.00
$425.82
$484.00
.
$44.00
$514.00
.
.
$47.00
$505.98
.
.
$49.00
$554.00
.
.
$50.00
$574.00
.
.
$53.50
$582.00
.
.
$54.00
$562.20
.
.
$56.00
$602.00
.
.
Despite many published “daily rates” appearing to give a cheaper outcome than our own total rental cost of $380.50, every company surveyed had a total rental cost dearer than ours.

The lowest total apart from our own was $416, yet there were six instances of rental companies with a lower “daily rate” than the company that had this price. The second lowest “daily rate” provided the dearest quote – almost $300 dearer than our own price.

The following car rental companies were included in the survey – some advised they have higher charges in peak seasons, some may offer discounts to particular customer groups. Results were obtained in May 2004.

Action Rent A Car Advance Car Rentals
Airport Rent A Car Avis
Bargain Wheels Costless Car Rentals
Delta Europcar Metro Rent A Car
Red Back Car Rentals Suncoast Car Rentals
United Car Rentals  

Site by HelloGoldCoast.com.au - © Sunnytop Car Rentals